A new conversation about AD

Atopic dermatitis (AD) is the most common form of eczema.

But AD isn’t just a skin condition. It actually involves your immune system.

With new science, doctors have a better understanding of AD.

How can I take control of my AD?

Atopic dermatitis (AD) can impact many aspects of your everyday life. But there are a growing number of approaches to help manage your condition.
Find out why having a new conversation could be worthwhile for you.

These three simple steps will help you to prepare for a brand-new conversation with your doctor

Know more about AD (Eczema)

As well as very visible symptoms, AD also has an invisible impact. Understand how AD impacts you.

Set your goals

Take this crucial step; set specific goals to help your doctor work with you.

Set your goals now >

Plan your next appointment

Plan for your appointment; it's essential to get the most out of your limited time with your doctor.

Plan your next appointment >

The turning point for action is now

Communicating the impact of your AD and what you want to achieve with your management plan is often difficult, especially when your symptoms influence aspects of your daily life that are invisible to others. But, having an honest discussion with your doctor can make the world of difference.

Learn more about AD

Know more about AD (Eczema)

Learn about the causes, signs, symptoms and psychological impact of atopic dermatitis

Learn more about AD >

Your AD care team

Explore the roles of healthcare professionals and specialists, plus learn how they can support you.

Understand your care team >

Common AD myths debunked

Discover the common misconceptions of AD and find out the real facts.

Discover the real facts >